The virtual concierge (sometimes the level at which a beginner VA may start their business offerings) may charge as little as $15/hr or as much as $20-$30/hr, depending upon their abilities and confidence to execute them. A virtual business assistant (handling documents, designing and writing content, doing administrative tasks) can usually start out charging $25-$50/hr, and Content marketing specialists, Social media VAs and can typically bill as little as $35/hr to as much as $65/hour, with Technical VAs and social media managers / online business managers in the upper echelons, charging as little as $45 and as much as $75/hour to their clients.

What a VA is:
The official definition, as per the IVAA:
Virtual assistants are independent contractors who (from a remote location, usually their home or office) support multiple clients in a variety of
industries by providing administrative, creative, and technical services.

What it is NOT…
• An employee
• Onsite worker
• Direct sales/Multi-Level Marketers (MLMs)
• A coach / strategist

Here is a bit of a breakdown…

Virtual Concierge
• Customer service oriented, have a knack for personalizing services
– Virtual Reception / Phone Answering Services
– Email Management
– Customer Service
– Making Dinner Reservations
– Product and / or Information Research
– Incoming / Outgoing Fax Services
– Client Gifts / SendOut Cards
– Party / Vacation Planning
– Relocation Services
– Repair & Maintenance Services (getting quotes and arranging service)
– Writing / Proofreading Service
– Reminder Services

Business Documents & Design
• Also known as ‘generalists’ or ‘executive administrators’
– Article and Blog Post Writing
– Proofreading
– Document Templates
– Business & Software Manuals
– Procedure Manual Writing and Design
– Report Writing
– Meeting Documentation (Agendas, Minutes & Support Documents)
– Internet Research Reports
– PowerPoint Presentations
– Complex Spreadsheets
– Printed Newsletter Design, Postcards & Direct Mail pieces
– Leaflets / Brochure
– General Typing of Manuscripts, Essays, Research and/or Documents

Technical VAs
• Also known as a ‘tech VA’ or ‘marketing VA’
– Design of New Websites
– Updates to Existing Websites
– Search Engine Optimization Services
– Submit to Article Directories
– Email Newsletters and Autoresponder Management (eg, AWeber, Constant Contact)
– Newsletter Design and Coding
– Membership program management (eg, Amember, Wishlist)
– Ecommerce Solutions (eg, 1ShoppingCart, Infusionsoft)
– Hosting and Domain Name Registration
– WordPress (blog) management

Content Marketing Specialist
• Taking the ‘freelance writer’ just a step further,
• Managing the entire content creation process such as generating article ideas, writing the article, publishing articles and/or blog posts, sourcing guest posting opportunities, and repurposing content to other media channels

Social Media Manager or VA?
Difference between social media managers and social media VAs:
• Social media managers manage and provide strategy
• Social media VAs apply their expertise in the implementation piece

Social Media VA
• Posting social media content
• Creating FB pages, events
• Submitting articles
• Blog posts
• Managing social media profiles / answering direct messages
• Maintaining FB groups

Social Media Manager
• Social Media Assessment
• Strategy & Action Plan
• Social Media Profile Set-up & Optimization
• Social Media Sites Monthly Maintenance
• Custom Backgrounds for Twitter and YouTube
• Custom Facebook Fan Pages
• Build Networks by using specialty sites (eg, Ning and Facebook)
• Website, Blog & Newsletter Assessment, Design & Maintenance
• Brand / Reputation Management
• Identify New Partners for the Client
• Find Out What the Competition is Doing
• Identify Social Media WordPress Plug-ins
• Training on Social Media Apps (‘how to’ sessions)

I did not write this up, except for the first two paragraphs, and the source is from a webinar and some training I recently took.