Research and reports
9 February 2022
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Whatever the purpose of your business website, it’s likely to collect data on visitors. Even if your website is just a ‘shop window’ featuring a blog and your contact details, it’s still collecting data on visitors (for example, if you use website analytics tools, these usually give you details like how much time a user has spent on a particular page).
You’ll also have responsibilities around securing this data and how to approach data breaches.
Your privacy notice isn’t simply a box-ticking exercise, because as customers become more savvy about their data, they’ll favour businesses that are open and transparent about how that data is being used.
You should do a data mapping (or data audit) exercise, which will establish:
You’ll also detail which ‘special information’ (if any) that you collect on your users. This is data that need more protection because they’re sensitive, and includes information like race, politics and religion.
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