Hi, what are you looking for?
Paramount scraps merger with Penguin Random House
Reverse Mentorship: Younger employees are teaching their bosses
Google layoffs are based on performance, 10k to be let go
The hottest ticket items from Black Friday and Cyber Monday
Jack Daniel’s sues dog toy company, case goes to Supreme Court
5 ways to help your business fight the incoming inflation
Microsoft studies the Gen Z approach to entrepreneurialism
3 traits of exceptional ‘unicorn’ employees to look for when hiring
The ultimate guide to website accessibility for small businesses
5 ways startups can stay productive on a day-to-day basis
The main factors inhibiting your marketing success
This tool offers over 100k AI-generated models for marketing use
A look into the life of a marketer this past year
3 ways to win over men through your marketing messages
TikTok launches free marketing academy for all users
What is Mastodon and why are the Twitter masses flocking to it?
Twitter vs. Apple: The feud between the tech powerhouses heats up
Meta deletes small business pages due to pre-holiday hacking
Twitter checkmarks won’t come back until impersonations lessen
CBS News halts all tweets out of an ‘abundance of caution’
Shutterstock, Getty Images weigh in on AI-generated content
Why Meta’s latest AI release only lasted 48 hours
Neuro-inspired chip allows AI to run with 1,000 times less energy
The exploding to do list might finally be the thing that keeps you focused
How your data can be tracked even when you fully opt out
How to stand out against the competition in today’s job market
3 ways to improve your virtual communication skills
‘Follow your passion and the money will follow’ is false
Feeling lost? What to do when you can’t find your career passion
How continual learning in the workplace can foster efficiency
The following is a comprehensive checklist for accessibility that can be referenced throughout the process and applied to all channels.
Ensuring digital accessibility on your website should be of utmost importance as a business owner. Beyond the disabilities we can see, there are also hidden or ‘invisible’ disabilities that can make it downright difficult or overly distracting to visit a website if it is not up to par.
The following is a comprehensive checklist that can be referenced throughout the entire process and applied to all digital channels:
Phase 1: Plan and Communicate
Following a strategic plan of action will be essential for your success through the development cycle. There needs to be full participation from all members to collaboratively share expectations and responsibilities.
- Set clear KPIs for digital accessibility
- Use Web Content Accessibility Guidelines (WCAG) 2.1 Level AA
- Create both internal and public-facing policies that outline your efforts
- Set appropriate timelines for all foreseeable goals
- Encourage communication among all parties
- Train all staff members involved to the best of their ability
Phase 2: Test and Audit
Audit all currently existing assets so that visual elements also adhere to WCAG 2.1 AA standard. This includes audio and video, as well as documents like PDFs and transcripts. Test these assets against standard using manual methods.
- Perform testing across the board to current assets as-is
- Rate them against WCAG 2.1 AA while conducting testing
- Create lists of noted issues to improve on
- Work with an external accessibility partner for full resolve
Phase 3: Fix and Verify
Finally, it’s time to get to the nitty gritty work! After testing digital properties, it’s time to make the fixes as necessary.
“Remember that accessibility is a journey, not a destination.”
Along with resolving the current state of affairs in your business, ensure all updates, features, and elements going forward adhere to standards. This helps to keep things up to date and in the best accessible condition consistently, instead of having to start this long process over again in a few years.
- Remedy the most severe issues first – this not only gives a clear priority to the team but once completed, gives them a boost of confidence and energy
- Train internal employees ongoing, as well as freelancers or contracted employees
- Continue QA testing randomly, either internally or through a partner
- Incorporate those with disabilities in user testing to rate satisfaction
Phase 4: Document, Train, and Maintain
Always track and document your process for both internal reference and your stakeholders.
- Update your accessibility policy and statement to reflect your work
- Ensure all new hires are trained and understand expectations
- Communicate the accessibility policy to all vendors
- Continually evaluate the digital channels moving forward
- Set up reports to track ongoing progress
- Document all outcomes, but especially positive user outcomes
- Receive website certification if plausible
Creating a more inclusive world is one area your business can hold with pride if you make digital accessibility a priority. Get started today!
Emily Drewry is the Web Producer at The American Genius. She holds two Business degrees in Digital Marketing & Advertising as well as Sales Management. She resides in the sunny Orlando, FL and embodies the heart of hospitality. When not working on web projects, she’s probably at a theme park or thrifting her next trendy piece, iced coffee in hand.
Your email address will not be published.
Subscribe to our mailing list for news sent straight to your email inbox.
Thank you for subscribing.
Something went wrong.
we respect your privacy and take protecting it seriously
(BUSINESS ENTREPRENEUR) Small businesses make up the majority of companies, employers, and money makers of the American economy, that’s something to be proud of.
(BUSINESS NEWS) One liquor store’s decision on mask policy following changes in local laws has become a recurring story throughout the nation.
(BUSINESS NEWS) Big brands providing everyday goods are raising prices—take note, smaller producers, to determine if you need to follow suit for inflation.
(BUSINESS FINANCE) Capital One, GoFundMe, and others are joining forces for good, providing ways for consumers to help lift up small businesses in a…
The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.
Hire me on the World’s Leading Online Marketplace Freelancer.com to design your website. Additional services like- graphic design, virtual assistance, SEO, Data entry, etc are available. Click on This Link to start your project