TDA names marketing and communication specialist | News | – The Transylvania Times

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Updated: December 3, 2022 @ 4:24 am
Gracie Sheffield

Gracie Sheffield
The Transylvania County Tourism Development Authority (TCTDA) welcomes Gracie Sheffield who will be taking over the marketing and communication specialist role previously filled by Mary Jo Gordon. Sheffield will work closely with Executive Director Clark Lovelace and marketing partner agency Market Connections to support the growth of the TCTDA and extend the breadth of its in-house work.
Born and raised in Shelby, Sheffield graduated with a BS in communications studies and a minor in non-profit management from Appalachian State University. After graduating in 2020, she stayed in the Boone area to work in marketing for an international clean water nonprofit. Sheffield and her husband, Wesley, recently decided to move to Brevard for him to work full time at Ridge Haven Camp Conference Center, where he has served in various capacities since 2014.
Sheffield brings to the community her love of people and storytelling.
“I’ve always enjoyed introducing people to the places I’ve lived and telling the unique stories of each place and what it has to offer,” she said. “Seeing how beautiful Transylvania County is, I’m nothing less than thrilled to share these stories in new and creative ways.”
Sheffield will play a large role in supporting the marketing partner in producing content, generating media coverage, executing projects and more. She joins Virginia Watkins, whose focus is on TCTDA operations and outreach for Transylvania’s many tourism partners.
“I’m excited to have Gracie join our team,” Lovelace said. “Her energy and background will serve her well in her role and contribute considerably to our many marketing efforts, from strengthening our brand to driving visitation during slower times to educating visitors once they arrive.”
The TCTDA office is located in downtown Brevard at 175 E. Main St. on the second floor. To learn more, go to Sheffield can be reached by email at or at (884) 8900-8901.
Gracie Sheffield
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