For an entrepreneur or a busy start-up, virtual assistants are like lifesavers. You’ll be surprised to know that busy professionals from even some of the world ‘s most well-known companies like Google, Apple and Facebook use virtual assistants as their secret weapon to success.
If you want to save more time, increase your productivity and have more freedom, virtual assistants are the way to go. There are virtual assistants available for as little as $7.50 per hour.
Virtual assistants can do 100s of different tasks. While you may already be aware of the many tasks that virtual assistants can perform, do you know that you can also outsource marketing tasks to them? Very often, the success or the failure of a company depends on the kind of marketing strategy it has planned and how it executes the same. Since there are multiple aspects to a marketing plan, you’ll always need assistance so that you can devote more time to the strategy and the execution part. That’s exactly where the role of ‘virtual marketing assistants’ comes into play!
For your quick understanding, given below is a list of all those marketing tasks that a virtual assistant can help you with.
It refers to attracting traffic and increasing visibility through major search engines like Google, Yahoo and Bing. Search marketing can further be categorized into – SEO (Search Engine Optimization) and SEM (Search Engine Marketing). SEO is the process of generating free traffic from search engines while SEM means buying paid traffic from search engines. Whether it’s SEO or SEM, it requires wide knowledge and several years of experience to achieve success.
Virtual assistants can lighten your load by helping you with tasks like website analysis, keyword research, competitor analysis, on-page optimization, off-page optimization, link building, monthly reports etc.
It’s one of the most effective ways to boost your relationship with customers. Whether you want to inform your customers about a new product, an attractive offer, a new blog post or send them a personal message, email marketing provides you with a direct means of communicating with them. There are many entrepreneurs who have built their business via email marketing programs. Regardless of what type of email marketing campaign you want to launch or are running already, some help along the way can make the job much easier and more fruitful.
An email marketing virtual assistant is skilled enough to get your message out in a professional manner and help you achieve your business goals. They can help you with tasks like configuration of list, newsletter template creation, subscribers import and export, scheduling, monthly reports etc.
Social Media Marketing
Creating a buzz about your company, promoting your products or services and engaging with customers or prospects through popular social media platforms like Facebook, Twitter, LinkedIn will keep you busy 24/7. Even when you have already planned a social media strategy, there are plenty of tasks that you’ll need to perform on a day-to-day basis. If you’re not in a position to hire in-house, full-time staff to manage your company’s social media activities, you’d certainly want to work with virtual assistants who can save you both time and money.
Apart from helping you plan an effective social media strategy, virtual assistants can also perform a variety of tedious tasks scheduling of posts, replying to comments/messages, new products/features addition, business info updation, finding and sharing relevant content, monitoring, management etc.
Virtual assistants don’t just create videos or offer video training. There are virtual assistants to take care of video marketing tasks as well. Video marketing is a combination of copywriting, SEO and video production, and it’s a powerful form of online marketing. No matter how experienced you are in the field of video marketing, hiring virtual assistants for the job can take your efforts to the next level. A video marketing virtual assistant can help you with video strategy planning, YouTube channel audit, YouTube video optimization, video promotion etc.
Though the term ‘content marketing’ is all the rage these days, it’s also a very misunderstood one. Content marketing is a marketing technique which involves creation and sharing of value-added content to win over prospects or customers. As the competition in almost every niche continues to get tougher, it’s simply impossible to market a product or service without useful content. Nobody will return to your company website (or blog) if it doesn’t provide fresh, informative and original content on a regular basis. High quality content really matters!
There are virtual assistants available to handle or help with each important step of a content marketing strategy – planning, creation, publishing, distribution and performance tracking. They’re cheaper too.
There are both general and specialized virtual assistants. Provided you know what your exact requirements are and you hire for the role (not the task), virtual assistants will fuel your marketing efforts manifolds, resulting in improved business and more clients. Once you’re aware of the multiple advantages that virtual marketing assistants can bring to your business, you’ll only want to hire more of them.