Squarespace website builder review 2022: Pros and cons – Startups.co.uk

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According to our thorough product research and testing, the Squarespace website builder scores an incredible 4.8 out of 5 for its overall rating, and there are ample reasons why.
Not only will your business have access to over 100 visually stunning prewritten templates to build your website, but you’ll also benefit from the best customer support available on the web builder market – with Squarespace scoring full marks (5 out of 5) in the help and support category of our research.
If you’re a creative professional working in photography, graphic design, or art, and are in need of an image-focused site, Squarespace is the perfect website builder for you. You’ll find dedicated templates for portfolios, wedding websites, and much more.
With over 1,000 site pages at your disposal, as well as the slickest website templates on the market, you needn’t look any further if you need a creative website. Squarespace scored the highest of any web builder in the design functionality category with a magnificent scoring of 4.7 out of 5.
In fact, despite Wix boasting over 800 templates, Squarespace still came out on top in this design functionality category of our research (with Wix earning an also respectable 4.4 out of 5).
But how did we crunch the numbers?
Well, all of the website builders we review, including Squarespace, have been subjected to rigorous user testing, and then ranked on the six key factors that our small business audience told us matter most: ease of use, features, value for money, design flexibility, help and support, and customer score (i.e. how likely a user would be to recommend the product to a friend).
So without further ado, read on to learn how Squarespace ranks in terms of the factors that really matter to small business owners.
Squarespace stands out thanks to its stylish, design-oriented templates — in fact, we’ve concluded that it’s the best for design flexibility out of all the web builders featured in our research, earning its mighty fine score of 4.7 out of 5 in this area. It also offers a competitive range of features, top-of-the-class support, and pricing options. 
Indeed, some might find it more testing to use than other web builders. 
That being said, Squarespace was found to be the second best website builder for small businesses. And if your small operation has big ambitions, then Squarespace could be your perfect pick it’s ideal for growth-focused businesses, and those that are looking to scale.
Since our last round of testing back in 2020, Squarespace has certainly improved. Previously scoring an overall rating of 4.5 out of 5 in the web builder category, it now scores an impressive 4.8, just 0.1 below our top choice Wix.
This increase is mostly driven by a vastly improved Customer Score, owing to the web builder now offering a much better help and support service and UX (user experience, or ease of use). This means that you should be able to get a website up and running more quickly and easily than ever before with the Squarespace web builder.
Squarespace is our second highest-rated website builder. But how does it compare to first-place Wix? Read our full review of Wix vs Squarespace for small businesses to learn more.
Personal Plan
Business Plan
Basic Commerce
Advanced Commerce
£12 per month
£17 per month
£23 per month
£35 per month
Squarespace offers beautiful, industry-leading templates, without the expensive price tag you might expect. In fact, it scored solidly in our ranking of web builders in terms of value for money – sitting in fifth place with a score of 3.9 out of 5
This isn’t one of the stronger scores in our rankings, however, with the likes of Weebly (5 out of 5) and Jimdo Dolphin (4.7 out of 5) ranking much higher.
Although as the saying goes, you pay for what you get, and with Squarespace, this is certainly the case as its features, functionality, and customer support certainly justify the price.
Although there isn’t a free plan as such, Squarespace does offer a 14-day free trial. To get started, simply select a template that you love, then sign up.
Squarespace can be used both as a website builder and for ecommerce. While this article focuses on Squarespace’s suitability for building websites without ecommerce functionality, if you’re interested in its online store plans and functions, you can learn more with our dedicated Squarespace ecommerce platform review.
Want to learn more about Squarespace’s pricing plans? Visit our dedicated Squarespace pricing guide.
Squarespace offers strong in-built features that genuinely help small businesses grow, which is why we scored it highly in this category.
Features of particular note include its advanced website analytics and reporting functionality. You can track website visits, bounce rates, visitor geography, and traffic sources to name just a few. This is particularly useful if you want to monitor the performance of your website, and build a better picture of the users visiting. 
Many other platforms such as Jimdo and 1&1 Ionos do offer this feature, but in an incredibly basic format with limited reporting functionality in comparison with Squarespace.
Squarespace’s Business plan also includes additional conversion and sales metrics, so you can monitor where your customers are coming from, and understand what it is your target audience wants from you. This will ensure you market your best sellers and discontinue products that aren’t selling so well.
Website analytics is a vital feature to have when it comes to web builders, as the whole point of building a business website is to attract visitors and keep them on your site, and without data to anaylse to help you determine how this is going, how can you improve?
Other noteworthy features that will be indispensable for small businesses include: 
Despite its very strong website features score, particularly compared to competitors like Zyro (2.4) and GoDaddy (3.3) some users have noted that Squarespace has fewer features than its competitors for a higher price, and when we say competitors we specifically mean Wix. 
Wix is the king of website features, and it shows. You get access to over 300 apps on Wix’s mid-range plan, as well as one free year of site booster and visitor analytics, all for just £11 per month compared to Squarespace’s £17.
Squarespace is best known for its beautiful and flexible templates, so it’s no surprise that it was number one in our research for design flexibility, scoring an impressive 4.7 out of 5. The web builder’s slick, artistic template designs really allow you to make the site your own, and the finished product is sure to be unique. 
If you’re a professional photographer, graphic designer, or creative, you’ll likely feel in good hands with Squarespace. It offers over 1,000 site pages for those that need page after page of portfolio images, artwork, or photographs without worrying about maxing out on website space. 
As well as this, even Squarespace’s cheapest plan offers unlimited bandwidth and storage space, so you can upload to your heart’s content without worrying about causing your site to crash or lag. 
And unlimited bandwidth is incredibly important for creatives with large amounts of portfolio work. This is something you’ll get with all of Squarespace’s plans, yet when it comes to the likes of Wix, you will have limited bandwidth until you pay for its unlimited plan.
It’s also important to mention Squarespace’s latest design feature. Squarespace Fluid Engine offers intuitive web design through an array of functionalities. These include an advanced drag-and-drop smart grid that levels up the design process.
Users can literally drag elements anywhere on the website, which is typically at least a little restricted with previous Squarespace software and competitors such as Wix.
Squarespace can really help you make one of the most stylish websites around. It offers a large selection of beautiful templates, which you can filter by industry or website type. Below are a few examples. 
Squarespace template food
Squarespace template fashion
Squarespace template home
Scoring 5 out of 5 is no small feat, but you don’t get better than Squarespace when it comes to help and support.
The website builder’s extensive on-site knowledge base and onsite help function should be all you need in most cases, providing enough guides, articles, and even video tutorials to answer the most burning customer questions and queries.
Other platforms fall short in this area, with the likes of Shopify offering a very confusing, and difficult to navigate, knowledge centre.
Other contact options available include 24/7 email support, as well as week-day live chat to help support its customers.
Squarespace support
Squarespace support options include:
With all of these support options available, it’s no wonder Squarespace wins the help and support accolade. That said, some users would definitely value the 24/7 phone support offered by other web builders such as Wix.
The lowest score for Squarespace is its value for money, but this has massively improved since our last round of research – jumping up by 1.4 stars from 3.4 to 3.9 out of 5. This is due to the large improvements in its feature offering making it far better value for money than it was previously.
Also, the quality of website you get for the money you spend on a Squarespace subscription is certainly worthwhile. And although the range of customisable features offered is smaller compared to other competitors (particularly Wix) you are still getting great value for money.
As an example, Wix offers many of the same features Squarespace’s Business plan offers, but for less – with it’s unlimited plan setting users back £11 per month.
See our dedicated guide to Squarespace pricing for more information about the pros and cons of each Squarespace plan.
Small business owners are overall very satisfied with Squarespace, and with such brilliant customer support and a huge improvement in UX, it is understandable as to why.
The majority of user feedback we received was largely impressed with Squarespace’s best feature – its brilliant design flexibility and sleek, creative templates.
One user said:
I felt like the page still looked good, no matter what I added to it, which was vastly different to Wix.” 
As well as being very pleased with Squarespace’s design functionality, users were also impressed with the ability to sell online with its Business plan, costing them just £17 per month. This is a feature only offered by Squarespace as a web builder, as for the likes of GoDaddy, Weebly, and Wix, you must upgrade to an ecommerce specific plan before you can sell online.
Further evidence of Squarespace’s satisfied customers is the jump in its scoring since our last round of research in 2020. Back then it received a 4 out of 5 customer score, yet recently it received 4.5.
Even though Squarespace’s ease of use is one of its weaker features, it has massively improved since our last review, with an impressive 14.6% increase jumping from a score of 3 to 4 and showing real signs of improvement for its users.
Squarespace has a drag-and-drop, grid-based editor, like most website builders. You can start creating your new site in just a few minutes – simply sign up, pick your template, name your site, and you’re off!
The next steps are where things get a little trickier. Squarespace’s actual editing platform is a tad less intuitive than other web builders – for example, it might not be immediately clear where the editing tools even are. This is in contrast to Wix, which signposts actions clearly to its users, and so scores a rating of 4.4 compared to Squarespace.
To put it one way, Squarespace might be best suited to business owners striving for style and perfection, as opposed to those looking to knock together a site in a hurry.
Squarespace drag and drop
The drag-and-drop functionality certainly makes Squarespace suitable for beginners, although it doesn’t quite match the intuitiveness and comfort of some other web builders on the market.
Your Squarespace site could be a ‘labour of love’. The web builder is designed for making professional-standard sites, which could be why some users have found it quite tricky or time-consuming to get to the final result – or, at least, it took a bit of getting used to!
You may want to consider its affordable premium price plans for a more comprehensive set of design features and better ecommerce functions.

Design: “You don’t have to fit a certain mould. You can create your own – that’s what I did.”
Customer support: “I received an answer from Rowan B. within an hour of my request.”

1&1 Ionos
Best all-round website builder for small businesses
Design flexibility & businesses looking to scale
Best for dedicated sales features when selling online
Ease of use and simplicity
Value for money
Cheap builder
Creating a website in under an hour (thanks to its ADI platform)
Reliable servers
£7.50-£27 per month
£12-£35 per month
Use code “STARTUPS10” to receive a 10% discount on all Squarespace plans
$5 – $2,000 per month
(approximately £5 – £1650 per month)
£4.99-£13.99 per month (first term discounts available)
£0-£28 per month
£6.90-£19.50 £1.98-£5.70
Up to 71% discounted with code STARTUPS!
£0-£39 per month
From £9 per month
As the table reveals, Squarespace narrowly misses out on our top spot for the best website builder, coming second to Wix by less than 0.1
It is however the clear winner when it comes to design flexibility (scoring 4.7 out of 5 in this specific area) and helping businesses looking to scale. As a result of vastly improving its UX and value for money scores, Squarespace has moved up from a previous overall score rating of 4.5 in 2020 to 4.8 today. 
This jump is significant, considering Shopify, Squarespace’s close runner up has an overall rating of 4.4 out of 5. While Shopify is more focused on online store creation, Squarespace is also perfect for informational websites like online portfolios or blogs.
As mentioned earlier, this review of Squarespace as a web builder for small businesses focuses on six primary categories we have carefully researched: website features, design flexibility, help and support, value for money, customer score, and ease of use.
This research was also used to analyse and compare several other website builders on the market. 
Squarespace is the perfect website builder for creatives or anyone that wants to pour your heart and soul into a gorgeous website, that is sure to impress and look the part with the design flexibility that it offers.
It has greatly improved in features where it was lacking since our previous in-depth analysis last year, refining its UX and customer support and deserving its overall scoring of 4.8/5.
It does however narrowly miss out to Wix, and for good reason. Not only is Wix a better value option for small businesses according to our research (Squarespace scored just 3.9 out of 5 in this category) but it is also easier to use than Squarespace, if only by a smidge.
Overall though, Squarespace is rightfully the second-best website builder for small businesses based on our expert analysis and in depth research. It sets the bar when it comes to help and support and design flexibility, blowing web builders like Weebly and Jimdo Dolphin out of the water. 
But don’t just take our word for it, visit Squarespace today to see whether this could be the ideal fit for your small business website.
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Ross has been writing for Startups since 2021, specialising in telephone systems, digital marketing, payroll, and sustainable business. He also runs the successful entrepreneur section of the website.
Having graduated with a Masters in Journalism, Ross went on to write for Condé Nast Traveller and the NME, before moving in to the world of business journalism.
Ross has been involved in startups from a young age, and has a keen eye for exciting, innovative new businesses. Follow him on his Twitter – @startupsross for helpful business tips.
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