PharmaForce International: Benchmarking Report Captures the Digital Marketing Trends of Key Oncology and Immunology Companies – Yahoo Finance

READING, Pa., Dec. 1, 2022 /PRNewswire/ — PharmaForce International (PFI) recently published a benchmarking report covering the digital marketing trends and expenditures of key Oncology and Immunology companies. The report provides a strategic overview of the best practices, as well as each individual company’s approach to the evolving digital marketing landscape. Several note-worthy trends were captured within the report. One trend, in particular, is the progression of the digital marketing footprint over the past 20 years.
At the beginning of the COVID-19 pandemic, many pharma companies in the United States had to rely almost entirely on digital channels to connect with healthcare professionals (HCPs). This large use of digital channels during the pandemic further validated the significant influence it has in the overall success of a brand. Now, companies have gone back to utilizing some face-to-face interactions, but still dedicate a much larger percentage of marketing approaches to digital methods. Digital footprints are expected to only expand moving forward, but also diversify in how pharma companies market to both patients and HCPs.
Allison Keylor, Director of the United States Business Unit at PFI, states that “Digital marketing is not a new concept for most pharmaceutical companies, as many of these companies have always had digital aspects, such as product websites, in place. However, what is innovative about digital marketing now is the direct effect it has on brand strategy.”
“Website traffic, clicks, and social media play such an essential role in connecting brands to patients and HCPs in today’s market. Connecting via digital mediums has become more tactical in recent years, with close watch on ROI and having the ability to carefully measure investment versus return as a top priority among pharmaceutical marketers. Looking ahead, digital concepts will continue to impact strategic decisions and the approach pharmaceutical companies make to connect with patients in new and meaningful ways” say Keylor.
For more information on the report mentioned above, please contact Joyce Wedemeyer at Joyce.Wedemeyer@pharmaforceintl.com or by phone at 610-370-2906.
PharmaForce International (PFI) is a competitive intelligence firm with over two decades of experience in the pharmaceutical and biotech industries. PFI has become the market leader in commercial operations benchmarking and competitive intelligence.
View original content to download multimedia:https://www.prnewswire.com/news-releases/pharmaforce-international-benchmarking-report-captures-the-digital-marketing-trends-of-key-oncology-and-immunology-companies-301691910.html
SOURCE PharmaForce International
Microsoft Corp. is getting ready to build a new $400 million data center on 67 acres it owns in Loudoun County’s Arcola Business Park, according to public records and the county’s economic development agency. Once built, the Redmond, Washington-based company’s new data center — known as IAD11, per county records — will span 500,000 square feet and create 80 jobs, according to Loudoun Economic Development Department documents and confirmed by executive director Buddy Rizer.
And if you’re behind? It’s OK boomer. There’s still some time to catch up.
Tension flared over plans to take control of marketing and other decisions away from content chiefs at Disney.
CHICAGO (Reuters) -Delta Air Lines has offered a 34% cumulative pay increase to its pilots over three years in a new contract, demonstrating the bargaining power aviators are enjoying in a short-staffed industry with booming travel demand. If the deal is approved by Delta pilots, it is widely expected to act as a benchmark for contract negotiations at rivals United Airlines and American Airlines. Delta pilots will get a raise of at least 18% raise on the date the contract is signed, another 5% after one year, 4% after two years and 4% after three years, according to a draft contract seen by Reuters.
The attorneys general of California, Illinois and Washington D.C. asked a federal court on Thursday for a preliminary injunction that would prevent Albertsons Companies Inc, which is being purchased by rival Kroger Co, from paying a $4 billion dividend to shareholders. The state officials said in a court filing that Kroger, which does not yet own its rival, agreed with Albertsons that Albertsons would pay the dividend at the beginning of the merger review. "Payment of the special dividend, in conjunction with the restrictions defendants' merger agreement imposes on Albertsons' ability to borrow money, likely will hamper Albertsons' ability to compete with Kroger and other grocers, leaving shoppers facing higher prices, worse service, less innovation, closure of their local Safeway or other Albertsons supermarket, or all of the above," they said in the filing.
Before you open a retirement account, you should know the disadvantages of Roth IRAs, including income limits. Learn about the drawbacks of Roth IRAs.
A U.S. judge on Friday dismissed an indictment against Meng Wanzhou, the chief financial officer of Huawei Technologies Co, formally ending a criminal sanctions case that strained U.S.-China relations. Meng, whose father Ren Zhengfei founded Huawei and is the telecommunications company's chief executive, entered an agreement with U.S. prosecutors last year for the case to be dismissed four years after her December 2018 arrest. Prosecutors accused Meng of bank fraud and other crimes for misleading HSBC Holdings Plc and other banks about Huawei's relationship with a company that operated in Iran.
Burned by Covid lockdowns and worker protests at Foxconn plants, the iPhone maker is looking to diversify the supply chain that has powered its growth.
Enbridge (NYSE: ENB) pays a mammoth dividend. The company should be able to keep growing its payout in the future, thanks partly to its massive backlog of expansion projects. One potentially enormous opportunity it's working to capitalize on is carbon capture and storage (CCS).
If completed, the deal would be worth billions of dollars in revenue and mark a victory for the U.S. plane maker over its European rival Airbus.
On Friday, the Labor Department reported 263,000 new jobs in November, while the U.S. unemployment rate held steady at 3.7%.
In the hills of Tapairihua in Peru's Andes, Samuel Retamozo and other artisanal miners have found a rich seam of copper on their indigenous community's land. There's just one problem – the seam is within the site of Southern Copper Corp's planned $2.6 billion Los Chancas mine. One of the world's biggest copper miners, it also has a permit to dig in the same area.
The EU’s new rule would set Russian oil at $60 a barrel.
(Bloomberg) — Across Wall Street, this year’s bleak expectations for banker bonuses are rapidly proving true, as a slump in dealmaking ends the industry’s war for talent and firms regain the upper hand in setting pay.Most Read from BloombergMusk’s Neuralink Hopes to Implant Computer in Human Brain in Six MonthsGoldman Jolts Traders With Bonus Warning After Bumper HaulMusk Suspends Ye From Twitter After Offensive Image PostBeverly Hills Cop Was California’s Highest-Paid Municipal WorkerWhy Black
Demand has fallen for professionals in technology, legal, scientific and finance fields, as companies that ramped up staffing during the pandemic, including tech firms, slow down hiring or cut jobs.
(Bloomberg) — Salesforce Inc., one of the first tech companies to let employees work from anywhere, is requiring some sales workers to return to the office and abide by other productivity rules as the software maker grapples with slowing revenue growth.Most Read from BloombergMusk’s Neuralink Hopes to Implant Computer in Human Brain in Six MonthsGoldman Jolts Traders With Bonus Warning After Bumper HaulMusk Suspends Ye From Twitter After Offensive Image PostBeverly Hills Cop Was California’s Hi
Yahoo Finance Live anchors Julie Hyman and Brad Smith report that Opendoor has appointed CFO Carrie Wheeler as the company’s new CEO.
Bottlenecks on the critical pipeline network have long been a source of frustration for western Canadian gas producers
The Boeing Co. has garnered the support of another senator in its hopes of gaining congressional approval for a certification deadline extension for its newest 737 MAX variants. Sen. Maria Cantwell, D-Wash., this week presented a draft proposal that would allow the coming MAX 10 and MAX 7 to bypass a Dec. 27 deadline for upgraded cockpit equipment. According to a report from Reuters, Cantwell’s proposed amendment would, however, require retrofits of other enhanced safety measures on all MAX aircraft that Boeing (NYSE: BA) would have to cover.
Job unhappiness is at an all-time high. Here's what to do with your finances if you feel like you might need to quit.

source

Hire me on the World’s Leading Online Marketplace Freelancer.com to design your website. Additional services like- graphic design, virtual assistance, SEO, Data entry, etc are available. Click on This Link to start your project

Write a comment