Marketing Management Job Description and Roles/Responsibilities, Qualifications – InfoGuide Nigeria

Marketing management job description: In this article, the marketing management Job description and roles/responsibilities, and qualifications are well elaborated. Marketing management is an organizational discipline that focuses on the practical application of marketing orientation, strategies, and procedures within businesses and organizations, as well as on the administration of a company’s marketing resources and operations.InformationGuideNigeria
Marketing management analyzes the industrial context in which the organization operates using methods from economics and competitive strategy. These include Porter’s five forces analysis, strategic competitor group analysis, value chain analysis, and others.JAMB Portal
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Marketers use SWOT analysis to create extensive profiles of each rival in the market, concentrating on their relative competitive strengths and weaknesses. Marketing executives will investigate each competitor’s cost structure, earnings sources, resources and competencies, competitive positioning and product differentiation, vertical integration, past responses to industry events, and other considerations.
Marketing management frequently conducts market research and marketing research in order to conduct marketing analysis.
Marketing management is a procedure that advises firms on how to market and sell their products from conception to implementation, according to its definition. This can involve studying a company’s target market, establishing sensible objectives, creating fresh market-penetration tactics, and carrying out efficient marketing strategies within a specified budget.
Many businesses rely on marketing managers to guide and influence how their brand appears, feels, and interacts across all platforms. In order to make sure that the techniques they use are successful, marketing managers must also coordinate with other departments (such public relations, sales, or human resources).
The purpose of this kind of management is frequently mistaken for advertising. While marketing and advertising would collaborate closely, they each have very distinct tasks to complete and duties to play. Consider it this way: marketing management identifies the consumer and how they want to be sold to, and the advertising team’s role is to strategically spread the news.
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This guide will assist you in better understanding the management process, the strategic abilities, characteristics, and functions if a job as a marketing manager interests you.
Marketing managers promote enterprises, goods, and services. They design pricing and marketing strategies, generate new business prospects, and supervise marketing department personnel. In addition, they monitor budgets and analyze trends.
A marketing manager would conduct market research, analyze trends and customer preferences, develop marketing strategies and budgets, supervise the creation of marketing materials and content, and perform all other jobs necessary to increase the company’s sales.
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Marketing Managers create, implement, and execute strategic marketing plans for a full organization (or lines of business and brands inside an organization) in order to acquire new customers and maintain existing ones.Marketing Management Job Description
They must be outstanding business leaders as well as outstanding marketing leaders. This is because they are in charge of working with executives to define budgets and targets, as well as developing pricing strategies for products and services.
While Marketing Managers provide leadership and direction to the marketing department, executives rely on them for profitability and performance. In most cases, they operate in corporate settings as part of a broader marketing, creative, communications, or digital team. They play a crucial role in connecting creative direction with the company’s strategic goals as part of an organization.
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How much does a Marketing Manager make in the United States?
As of October 27, 2022, the average Marketing Manager pay in the United States is $113,582, with a salary range of $99,638 to $130,364.
In conclusion, this article will help you know the Marketing Management Job description, roles/responsibilities, and qualifications.  If you are unable to find the information you are looking for here, kindly let us know in the comments area.
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