Last week launched the start of this 10-part series that I’m producing, that will show you exactly how to work with virtual assistants, when it comes to starting, marketing and growing a business in todays ‘new’ economy.
The first post explored how to work with a virtual assistant to manage your blog – it seems it struck a chord with a lot of people, and so today I’m excited to follow-up, by taking it a step further – by showing you how a VA can help you market your blog.
If you thought managing a blog on a regular basis was a lot of work, just wait til you get a load of this marketing stuff!
You’re Already Blogging, Right? Right?!!
Right off the bat, I will tell you that it’s not the purpose of this post to tell you WHY you need to blog. I’m assuming that by reading this post, you already have a blog, but need help with marketing it so you can generate 88% more leads than non-blogging online businesses (yes, that’s right – research has shown that small companies that blog generate 88% more leads per month than those who have a static website. That’s huge!
I’m going to break down this post into two sections.
Firstly, we’re going to look at how to work with a virtual assistant to market your blog in a number of different ways, and then towards the end, I’m going to breakdown the most important of those tasks – the marketing of a single blog post (or, landing page), step-by-step in another video tutorial for you.
I’ve also got another two free downloadable resources for you, too – this time around there’s a list of blog directories to hand off to your VA to work on, as well as that step-by-step marketing plan in slide form, to take away and further develop yourself.
One, how you can market your blog itself with the help of a virtual assistant. The second part – and your bonus – is how you can market individual blog posts to ensure that you get the most exposure for each of them. If you stick with me until the very end of this podcast, you’ll get access to an exclusive freebie I’m giving away for all those who listened to this one in its entirety.
Having Your VA Marketing Your Blog Full-Time
Although some of these tasks might not need to happen every day, or even every month, they will need to be updated regularly, and while you might have your VA working on other stuff for you, from time to time, it’s wise to have them re-visit certain tasks (like the first couple listed, for example), to stay up to date with things.
Here is a list of on-going tasks that your virtual staff can perform for you, to help with the day-to-day marketing of your blog and website.
Submit your Blog to Blog Directories – Because of Google updates, many have shied away from submitting their blogs to web and blog directories. That feeling might be warranted, however, I believe that blog directories are still a good way to help get your blog out there. Even Facebook is in Alexa, one of the top web directories around. The one thing I hate about this process is that it’s tedious and boring, and time-consuming… sounds like a perfect task for a VA to handle! Adding your blog to these directories is definitely something that your VA can do.
There are lots (and lots!) of directories out there, but here are a couple to get you started:Submit your Blog to RSS Directories – If you’ve ever submitted your blog to Google (oh, you should do that, too – have your VA click here to do so!), then you have a good idea of how this works. Most RSS Directories have search engines of their own, so you need to ‘add your url’ so they can include your posts in their search results.
Here’s a good collection of RSS Directories that you’re VA can submit your feed URL to.
Submit your Blog to Content Aggregators – These sites display your most recent posts on their site, giving your posts great exposure. The best content aggregators like AllTop don’t accept just any blog (I recently had mine approved, after quite a wait!) so to be included in one is almost like a validation for your site. Have your VA research the top content aggregators around, particularly niche-specific aggregators, and submit your feeds to them.
Here are a couple that absolutely should not be missed:Curate Content Related to your Niche – Many experts agree that content creation is going to be ‘the next big thing’ this year. Though I haven’t been doing it myself, my Google Analytics stats show that these sites have referred big amounts of traffic to my blog (yes, the one you’re reading), because my posts were included in the curated paper of other people. My VA is currently working on this for me, right now – there are certain things you can’t / shouldn’t ignore.
For your reference, here are the top three content curation sites around:Monitor Blogosphere for References and Link Backs – Your VA will essentially need two tools to carry out this task. The first one is Google Alerts for monitoring mentions of your blog and brand name across the web. This is insanely powerful, as you know who is talking about you and your brand / products / business and can reach out to say thank you, or in negative instances, hopefully fix things!