Contentoo Acquires Contentbox, an AI-based Content Creation Tool – MarTech Series


Contentoo, Europe’s leading platform for content marketing talent, announced it has acquired all assets of Contentbox, contentbox.ai, a software platform that uses artificial intelligence (AI) and natural language processing (NLP) technology to create custom-written short form content such as SEO landing pages, product descriptions, online ads, and blog posts. Terms of the acquisition were not disclosed.
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“The demand for quality content continues unabated, and the European content market is on track to double from $85 billion in 2020 to almost $140 billion in 2024,” said Onno Halsema, CEO of Contentoo. “Contentbox is a perfect match for Contentoo’s strategy of providing the top 10% of global content marketing talent with best-in-class support while offering our customers a full range of content creation services.”
Contentoo will continue development of Contentbox, combining it with other AI content quality advice tools ensuring delivery of on-brand, conversion-optimized content targeted at specific buyer personas. Future features under development include AI-generated topic suggestions, automated creation of buyer personas and tone of voice (ToV) guidelines, and AI-driven matching of client content needs to the most appropriate professionals in Contentoo’s creator community.
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MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.
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