BBB Business Tip: 5 social media content ideas that will drive engagement – Better Business Bureau

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Infographic: 5 social media content ideas that will drive engagement
 
Social media is a critical component of your digital marketing strategy. It’s a great way to connect with your customers, build your brand, and attract new customers. It’s also a great way to market your business. However, to get the most out of social media, you need to create content that people will want to engage with. However, to boost your engagement, you need to create and share various social media content ideas that will resonate with your audience.
Before jumping into the content creation process, it’s crucial to understand what is expected from social media in the coming months.
Social media is a massive part of our lives, and as the medium evolves, so will its impact. What’s going to happen to the future of social media in 2022? Here are some of the social media trends you can expect to see this year:
More video content
Video content is going to become even more important on social media.  According to a Wyzowl study, 78% of people say they’ve been convinced to purchase an app or piece of software because of a video. Furthermore, according to Zenith, the average individual is expected to spend at least 100 minutes per day watching online videos in 2021. This means you’ll want to be creating more video content, especially in the form of short, shareable videos.
The creator economy will increase in importance
The creator economy is the term used to describe the culture of individuals who create content. It’s a culture in which creators are celebrated, and their work is viewed as an equal or greater value than traditional media sources. As the creator economy becomes more important, you’ll want to consider increasing collaborations with creators and influencers.
Memes will continue to be a big part of the social media landscape
Memes, which are images and GIFs often used to express an emotion, are among the most popular types of social media content. They’re also one of the most effective ways to increase engagement. Several studies have shown that memes can generate a large amount of engagement when shared on social media. For instance, studies have shown that traditional social media marketing yields about 5% of engagement compared to memes, which earn nearly 60% of engagement.
Social media is a great tool for businesses to drive engagement and exposure. However, it is also easy to get lost in all social media noise. If you’re looking for ways to drive engagement on social media, you’re going to want to check out these five social media content ideas:
One of the best ways to increase engagement on social media is to get your audience involved. One way to do this is by creating interactive polls. This allows you to gather feedback from your audience and provides an opportunity to interact with your audience positively. By asking questions and providing multiple-choice answers, you can get your audience involved in the conversation and generate a lot of engagement.

This can be done in several different ways. However, with more consumers checking out brand stories via Facebook and Instagram and using channels such as TikTok and Snapchat to interact with brands, including interactive polls in your stories and videos can be a fantastic opportunity to boost social media engagement.
An AMA is a community-driven event that allows your audience to engage with your brand by allowing them the opportunity to “ask you anything” (which is where the acronym AMA = “ask me anything” comes from).
This is a great opportunity to get your audience involved in the conversation. Not only does it allow your audience to engage directly with you, but it also allows you the chance to be open and transparent with them – something that is highly sought after amongst consumers.
One of the most effective ways to increase social media engagement is to host a live video. This allows you to provide your audience with a unique opportunity to interact with you in a real-time setting. This also allows you to provide your audience with immediate value, which is highly valued in the modern age.
Video content is increasingly sought after, with approximately 54% of consumers stating that they want to see more video content from brands/businesses they support, according to Hubspot.
However, trying to stand out in all the noise can be challenging. Suppose you’re looking to use video to help you drive engagement. In that case, you’ll want to consider creating and sharing tutorial videos that cater to the needs of your audience. By creating videos that provide your audience with value and help them learn something new, you can increase the amount of social media engagement you generate.
Finally, one last way to drive social media engagement is to share content from influencers with which your audience is likely to resonate. This provides you with an excellent opportunity to generate a high level of engagement and show your audience that you’re committed to providing them with the best value possible. This strategy can be especially effective if you’re able to provide your audience with unique commentary on the content you share, while also helping to support the creator economy.
There are many ways to use social media to drive engagement with your audience. However, the key is to find a strategy that works best for your brand and provides your audience with a high level of value. By creating videos, providing an opportunity for your audience to interact, and sharing content that resonates with your audience, you can help to boost your social media engagement.
Looking for more ways you can boost your social media engagement? Then check out the BBB business newsfeed for more excellent information!
  Read 5 easy ways to get started using social media
See more business tips at BBB.org/BizHQ.
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